Evaluation: Question 4

How did you use ‘New Media Technologies’ in the construction, research, planning and evaluation stages?

When answering question four I chose to use Padlet as it is an interactive format and allows me to present a wide range of information clearly. This format shows a clear structure to my answer, whilst also allowing the viewer to explore the text freely.

Created with Padlet

*when viewing this presentation do not click on the text boxes, only use the slide bars on the right hand side and across the bottom*

Evaluation: Question 3

What did you learn from audience feedback?

I chose to use a visual and audio format for my question three evaluation because this allows me to expand fully on my answer and explain in detail, with visuals for the viewer to see, therefore providing a clear response.

Evaluation: Question 2

How effective are the combination of your ancillary texts and main product?

I have used Prezi for evaluation question two because it allows me to clearly structure my answer and embed other formats to justify what I have said; I was confident using this format and could use it effectively. This format also allows an interactive experience for the viewer; they can zoom in to any embedded images or videos in order to make them clear, therefore showing the direct link to the text.

Evaluation: Question 1

In what ways does your product use, develop or challenge forms and conventions of real media texts?

I chose to use Slide share for evaluation question one because it allows me to clearly separate different sections of my answer, this was important because I could include a greater amount of detail but also be concise, whilst also having a clear layout. I am also very familiar with this format therefore I was able to use the format confidently and efficiently.

Evaluation question 1 from louisehall

Blog Progress Feedback

Reflection on my Products

Final Advert Feedback

Final Digipak Feedback

How I created my Advert

Final Advert

Editing Developments of my Digipak

How I Created My Digipak

Final Digipak

Making a Decision

When deciding which one of my adverts to use and which digipak to use, it was clear that the second ideas created a more obvious link to my music video. The second idea also included more conventions and links to the genre. I also preferred the whole composition and layout of this advert and digipak; the simplicity of it was very effective. I feel the colours worked a lot better.

However, based on the feedback that I received, I am planning to add an image of the younger girl to the centre of the top three panels, inside the bandstand. I feel like this simple detail would add a lot more meaning to the digipak. It may be possible to use a frame from the music video for this.

Idea 2 Feeback

Idea 1 feedback

Digipak Idea 2

My idea for this digipak includes a single image for the top three sections, although this is very simplistic I think that it could be very effective and using the bandstand would create a clear link to my music video. I also used both girls in this digipak to show the clear link to the music video, but also because it connotes the same idea of a journey but particularly growing up.  I plan to use a very vibrant colour scheme.

Digipak Idea 1

My idea for this digipak was to have a clear theme of pathways, connoting the idea of a journey which is also present in the music video. My initial idea was to have a very simplistic colour scheme, possibly ‘black and white’.

Advert Idea 2

Advert Idea 1

Further Album Cover Analysis

Analysis Summary

After looking at two different CD covers from the genre of music that I am working with, it is obvious that there are certain themes and conventions that run within the indie/pop genre. Both adverts were very simplistic with colours that they used and with the actual layout and frames used.

Both adverts do not seem to have a string influence off of the rule of thirds; however I feel that this works in their favour to draw the audience to the advert.

CD Cover Analysis - Tom Odell

CD Cover Analysis - James Bay

Magazine Advert Analysis

Magazine Advert Analysis - Ben Howard

Magazine Advert Analysis

I am going to look at and analyse two different magazine adverts, advertising an album from the genre of music that I am focusing on, one being my artist’s album advert. Doing this will help me to create a clear idea of how to link an advert to a CD and also demonstrate to me how to use style, composition, representations, colour and what information needs to be provided. This will help me to effectively create my own advert.